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Customers / Success Stories / AXA France
The Transactional Web: AXA France is also the leader in real time services for Brokers, Partners
and Agents.
Operating in more than 60 countries with
around 140 000 employees, the AXA Group ranks among the world's
leading insurance and financial services providers.
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| Presentation... |
Figures
for 2000 are indeed impressive:
40 million clients worldwide ;
80 billion euros revenues ;
3.90 billion euros reported net earnings ;
13,4% de rentabilit้ sur fonds propres ;
893 billion euros managed assets ;
58.4 euros book value per share.
An early transactional approach to the
Web...
In 1997 AXA took over another major French insurance group:
UAP.
The following year a comprehensive restructuring of the
existing AXA and UAP activities resulted in the formation
of 3 main entities:
AXA France Insurance ("AXA France Assurance")
;
AXA Brokerage ("AXA Courtage") ;
AXA Consulting ("AXA Conseil") ;
as well as the disappearance of the UAP mark.
AXA then sought an innovative and robust solution to provide
its Brokers with direct access to its core information
systems via the Internet in order to make instant online
commercial proposals and to print out contracts which
the customer could sign there and then. The idea of a
transactional Web was born!
The objective was simple: to create a real competitive
advantage by capitalising on the wealth of data held on
its various central Information Systems.
Efficiency and pragmatism, above all.
"In October 1998, the SCORT solution was presented
to 800 Brokers. Access to AXA's online services has been
carried out rapidly in several stages:
February 1999: car insurance subscription available,
May 1999: collective foresight subscription, computer
multi-risk, with online pricing, available,
September 1999: individual Saving Accounts available,
November 1999: home and car portfolio, home subscription,
vehicle fleet management, etc. available"
said Pascal Buffard, IT Director at AXA France. |
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| Architecture... |
The proposed
architecture had to meet certain criteria:
• connection via a thin client: PC + browser ;
• no "cloning"of the central system ;
• no specific development on the mainframe ;
• all business data to remain in the central application
;
• integration of an online "Help" database
for the users ;
• local formatting and printing of the contract documents
;
• integration of AXA’s own codification ;
• built-in training for the online applications.
To use specific features of the existing applications:
• same management process between applications ;
• same screens for all management processes ;
• identical zones for data capture or consultation
;
• common zones between applications. |
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| Results obtained... |
"The
AXA Extranet deployment has created a significant competitive
advantage:
• 60% of connected Brokers go online every day ;
• 2 new deals per Broker each day ;
• all insurance activities covered by the online
service ;
• computerisation costs have been halved."
added Pascal Buffard. |
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| Future developments... |
With AXA’s
Brokers and Agents now having the ability to access transparently
both the AXA and the “old” UAP mainframes, the
consolidation of data from the two systems has become
again an internal objective.
E-business today is becoming a fact of life and AXA is
likely to integrate this new dimension while at the same
time capitalising on its core IT "inheritance". |
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